You get straight to a more film like version of your image, which you can keep as is, or modify from there. Workflow is: open RAW file, adjust verticals, lens corrections etc, apply Mastin profile of choice, choose any desired options for Shadow Hard/Soft, Highlights Hard/Soft, Grain MF/35mm/Off, then adjust exposure and WB to taste. The idea is to generate the look and feel of the original film, from your RAW file, with the minimal amount of tweaking. They come in packs, Fuji Original, Fuji Pushed, Kodak Everyday, Ilford, Portra Original and Portra Pushed - with each pack representing the film mentioned, usually at a number of different ISO speeds. Kirk Mastin has taken a lot of trouble to shoot various film types, and then reproduce their look as a film preset which can be applied during RAW conversion in both LR and PS. There are a couple of companies doing LR/PS 'film' presets - of which I think Mastin Labs are the best.
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